In this episode, I unpack the latest insights from a Food Ingredients Global webinar on functional foods and beverages. From protein and fibre trends to the influence of GLP-1 drugs, Veronica explores the drivers shaping the future of health-focused products.

I will mention:

• Why functional beverages are outpacing foods in consumer demand

• Regional differences: weight management in North America, sleep and beauty in Europe and Asia-Pacific

• The GLP-1 effect and how it is reshaping weight management strategies

• The rise of plant proteins, hybrid solutions, and fibre as the 'next hype'

• How sustainability, clean label, and minimally processed foods are influencing choices

• The broadening of the functional foods consumer base from Gen Z to healthy ageing

This episode offers a concise look at trends that will define product development in 2025 and beyond.

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