OnBase: Smashing Sales and Marketing Misalignments

Ep 48 | Tech Entrepreneurial Tips and the Future of the SaaS Marketplace with Nick Bonfoglio, Founder and CEO at Syncari

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Nick Bonfoglio, CEO and Founder of Data Management Platform- Syncari and Former founding CEO of Aptrinsic shares interesting entrepreneurial learnings and takeaways while also discussing his thoughts on the future of the DaaS/SaaS marketplace. 

About Nick

Prior to starting Syncari and Aptrinsic, Nick was the EVP of Global Products at Marketo where he was responsible for product, engineering, cloud operations, technical support, and security services. Nick has over 25 years of experience working in product development, technology and customer service.

About Syncari

Syncari is a new Data Management Platform currently in stealth mode.

Top ten takeaways from the episode

  1. “The trick as an entrepreneur is knowing when to dive deeply into the business during various stages of growth.”
  2. “I love to build products that move the needle for users. That’s why I’m an entrepreneur today.”
  3. “I really want to build a big successful, public company”
  4. “We are nearing a stage in SaaS where features and products are emerging and evolving all the time”
  5. “There’s a huge problem in businesses when it comes to data quality and data management, an average company will have 100,000 records but will spend 4M dollars on data quality issues! We want to fix these issues.”
  6. “Data quality when you’re doing a Marketing campaign is absolutely critical.”
  7. “Marketing teams are once again going through a transformation. Nothing is working like before, I see more multimedia and targeted outbound and Relationship Management becoming more important. At Marketo we called this hyper-personalization with an Account-based focus.”
  8. “Data quality and Data Relevancy and Data Consistency is just immensely critical to ensure people are attacking the right things.”
  9. “As a new entrepreneur to go slow and make sure that there is an adequate product-market fit is key to driving goals.”
  10. “I would resist the urge to raise a lot of money right in the beginning.”

    11. About the podcast

    Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

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