If you're listening to a podcast like this one, you are probably obsessed with the question HOW. HOW do I reach more fans? HOW do I get more streams? HOW do I build a successful career with my music? But HOW is the wrong question.

In this episode, we talk about why WHO is a better question than HOW. We cover specific examples of when asking WHO leads to a better solution to a problem. You'll hear the two types of WHO to consider, the traps that HOW can lead you into, and why the question WHO is the reason this podcast exists at all.