Data is a huge business. Everything you think, see, do, your purchasing habits, your preferences in brands of goods are all for sale to the highest bidder.  Companies pay great money for this data. They invest in clever campaigns and tactics at all costs to obtain this data and leverage to get into the lives of consumers around the world starting with YOU. 

Dave Caroll is Founder and CEO of Dope Marketing, based out of Minnesota helping companies as big as Nike, TiVo, Ashley Furniture, and thousands of small businesses engage, connect, and convert their target avatars to kool-aid drinking consumers of your brand, business, products, and services. 

This episode is a firestarter for anyone in business who has been trying to crack the code and answer the age-old question of, “Where are my clients?” Dave and Jeff jump into the episode sharing their common bond of being Minnesotans. Dave shares a lot from his childhood including being shuffled to over 9 high schools due to fights, relocation, and family disruptions.  He talks a little about his early years of going into business moving tons of “dope” to a tune of over a million dollars by the time he was 17.  Jeff asks about the pivotal moment that took Dave from the Dope game to Data.  Dave lays out the best way to center in on your avatar and how you can use direct mail to find your target audience simply by compiling specific data. Jeff and Dave talk about a couple of books and influences that have helped shape the lives of many people in business. They discuss why passion and execution are the secrets to dominating in life.  Dave shares one specific book that will help make you a better copywriter overnight. 

Bring your pads and pens. Class is in session!  

What You’ll Learn: 

• How Dave started Dope Marketing 
• What D.O.P.E stands for and why you should leverage in your business
• One company Dave has owned for 12 years that he hasn’t stepped foot in for 5 years
• A deep psychological trick to help you connect with people on all levels
• Why it’s important to look at the behavioral-driven data, life event data and use it in your business
• What Dope Marketing discovered about the demographics of people such as Nike, Ashley Furniture, and Tivo
• One book that suggests how to measure how much you can charge versus how much you can make 
• How old Dave was when he was counting a million dollars in a hotel room
• The number of times Dave’s dad was married 
• How many high schools Dave attended and why 
• A big breakthrough after prison that led to Dave creating a company generating $2M per year
• How Dave took dope and turned it into data and created legacy-building enterprises 
• Why getting real specific in your water can lead you to the honey-pot of success

• And much more! 

  

Favorite Quote:

“I saw very quickly that we could get audiences to match very well into Facebook by associating cell phone numbers and multiple emails and when Facebook would take away targeting like FICO score, or income or homeowner status, I’d go get a direct mail list and enhance them to a bunch of other databases and get it to 80%-90%. These experts were like, “Who the fuck are you, dude?” I was like, “I don’t know, you wanna buy some data? Let’s figure some shit out.”

• Dave Carroll

Connect With Dave: 

Dope Marketing 

Facebook- Dope Marketing

How to Get Involved:

Addicted to Winning connects listeners through stories that prove why mindset matters. Jeff Brekken was working a 60-hour week on his family’s farm by the time he was 10. When he wasn’t helping with the harvest, he was at the hockey rink. Jeff’s early life experiences taught him he needs to be either all-in or all-out. 

In 2000 he started a single-family home construction business and by 2008 he was looking for his next big thing. Jeff founded the Blue Sky Benefit Solutions & Rise Above HR/Recruiting on top of a lifelong passion for helping people. Through this show, Jeff will take that passion one step further.

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