In this episode, REBL Risty sits down with Mike Montague of Avenue Nine to explore how AI is transforming marketing without losing the human touch. Mike shares his journey from DJ to sales trainer to AI-powered marketer, and explains how tools like predictive analytics, machine learning, and personalization can help businesses scale smarter while keeping authenticity at the core.

Key Takeaways:

- Mike’s career journey from radio DJ to global sales trainer to AI marketing strategist.

- Why context engineering and custom GPTs make AI-generated content more powerful.

- How predictive analytics identifies buying signals before customers enter the market.

- The role of personalization in boosting engagement, from DISC-based messaging to individualized campaigns.

- Why “Human-first AI” is about amplifying authenticity, not replacing people.