The Brand Hole

Ep 49: Horny for the Asian Century (w/ Michael Mitchell)


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Brand strategist Michael Mitchell flew all the way from Singapore to record this episode about what's going on with branding in Southeast Asia...and Caitlin messed up the recording quality.

Huge apologies for the tinny sound—tune it out, you'll hear all about what you might find if you move 10,000 miles away to work in branding, the mistaken assumptions brands (and people) have about being relevant within the many cultures that make up Southeast Asia and beyond, and all the good food Michael gets to eat that we don't have in the U.S. 

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