On today's episode of Mastering Retention, Pradeep Gupta (Product & Growth at Gameberry Labs) speaks with Tom about integrating social features into a mobile game and the importance of socializing in videogames.

- 1:36 How did Pradeep Gupta get into video games?

- 3:38 Why did “Ludo Star” take off?

- 10:09 Did “Ludo Star” grow organically?

- 13:54 How to balance Monetization and social.

- 16:52 Balancing Social and Monetization.

- 22:34 What does social LiveOps look like?

- 26:37 How to manage and monitor voice chat.

- 32:33 How does voice chat change the game?

- 35:19 Have people abused the voice chat feature?

- 41:42 When to know when to add social features.

- 44:18 How to keep more players around longer.