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Ep 49. Jon Dutton – on delivering the biggest and best tournament
I'm in Manchester today meeting with the Chief Executive of Rugby League World Cup 2021 - Jon Dutton.
The tournament has set itself some ambitious targets so I'm intrigued to find out how Jon will deliver on those.
He has real energy, focus and drive that I find very appealing. I particularly enjoyed discussing how live sport has the challenge of creating an "intimate but mass social experience".
We talk about their bold and brave ticketing targets, how sports consumption is changing and the need to future gaze when you are preparing for something years in advance.
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By Tammy Parlour: Performance psychology podcasterI'm in Manchester today meeting with the Chief Executive of Rugby League World Cup 2021 - Jon Dutton.
The tournament has set itself some ambitious targets so I'm intrigued to find out how Jon will deliver on those.
He has real energy, focus and drive that I find very appealing. I particularly enjoyed discussing how live sport has the challenge of creating an "intimate but mass social experience".
We talk about their bold and brave ticketing targets, how sports consumption is changing and the need to future gaze when you are preparing for something years in advance.