In this episode of Maritime SoftwareHub - The People Podcast, Callum Beaumont speaks with David Levy, Chief Marketing Officer at OrbitMI. They explore the pivotal role of marketing in a SaaS company, David's extensive experience in the field, the evolution of OrbitMI's solutions, and the significance of data integration.

Takeaways      

• Marketing plays a vital role in scaling SaaS companies
• Orbit MI focuses on data integration for better decision-making
• Intelligent connected workflows enhance operational efficiency
• A well-structured marketing team is essential for growth
• Listening to the market is crucial for product-market
• Employer branding impacts recruitment and company perception
• AI is transforming marketing efficiency and content creation
• Measuring marketing success requires close collaboration with sales teams
• Every interaction contributes to a company's brand image

If you would like to contact David please email [email protected] or visit www.orbitmi.com.

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This podcast was brought to you by Cordell Beaumont, the

specialist digital and commercial shipping recruitment agency www.cordellbeaumont.com.