Secrets From The Scene

Ep. 49: Understanding Sync: Expert Tips For Getting Your Music Into Ads


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Ever wonder what makes a song click in a commercial? How does it differ from other sync placements?

In this episode, I’m joined by industry veterans Jim Weber and Christy Van House, the masterminds behind Hitlist, a renowned music house specializing in curating music for media. Together, we discuss the unique aspects of creating music for advertisements and how it stands apart in the sync world.

What We Cover:

  • Crafting Music for Ads: Discover the nuances that set ad music apart from other sync opportunities.
  • Licensing Insights: Learn how the music licensing world has evolved and what it means for your music.
  • Essential Know-How: The importance of metadata, paperwork, and professional relationships.
  • Pitching Success: Tips on getting your music noticed by sync agencies, with a focus on authenticity and professionalism.
  • Jim and Christy share their top tips for musicians looking to break into the world of ad music. Whether you're aiming to land your first sync deal or just curious about the process, this episode is packed with insights to help you succeed.

    Listen in to discover how to make your music stand out in the competitive world of advertising!

    Full Transcript and Show Notes

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    ⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠

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    🙏 Thank You

    This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

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    Secrets From The SceneBy Stephen Helvig | Helvig Productions

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