Help my DTC grow

EP 49. What Are the Effective Tactics in Paid Ads Today? Learn Why 2-Year-Old Approaches Are No Longer Working - Charlie Williams from Paradigm

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What Are the Effective Tactics in Paid Ads Today? Learn Why 2-Year-Old Approaches Are No Longer Working.

Charlie Williams is the founder of Paradigm, a paid advertising growth partner specializing in the fashion and health well-being niche for Ecommerce brands. With a strong presence in Europe, Paradigm works closely with partners to drive growth through strategic paid advertising campaigns. Charlie has extensive experience in the industry, having previously worked for two different DTC agencies before establishing Paradigm

  1. How to avoid outdated paid ad tactics? Why are 2-year-old approaches no longer effective?
  2. What works and what doesn't in creative ads? How to test ideas?
  3. Differences in effectiveness: Google, Meta, Instagram, Pinterest ads for awareness and interest?


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    Strategies and quick wins from agencies that scaled up 8-figure DTC brands

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