Do you sell merch for your band or artist brand? Do merch sales make up a significant part of your income? In this episode, we talk about strategies you can use to maximize the power of your merch sales.

You'll hear what most people get wrong with their merch table, why high-school-Jake bought a shirt that was two sizes too small, why anybody buys merch in the first place, how merch can connect to your music/lyrics/videos/performances, the psychology of a tiered price structure, and how to drive up demand with limited supply.