The importance of truly understanding your patient profile is invaluable. 

The ability to tap into both internal and external problems of patients creates huge opportunities for any practice.

But what about when patients find themselves unable to ask those awkward questions and be honest with surgeons about what they’re seeking?

On tomorrow’s episode of Finally, George is joined by Richard McKeon, Founder, and CEO of Beauty Business Journal. 

They discuss strategic thought leadership within beauty and aesthetics, and how to successfully uncover patients' internal problems.