In this episode of The Lantern, host Ryan Martin talks with Barb LaMue, President and CEO of New North, Inc., about her journey from growing up on a family farm to leading economic development across 18 counties in Northeast Wisconsin. Barb shares the story of her grandparents’ immigration, her passion for mentoring veteran-, women-, and diverse-owned businesses, and the programs she leads to connect talent, startups, and communities. Her insights on opportunity, resilience, and giving back highlight how personal values and professional missions can align to create lasting impact.

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