Ever felt the weight of being a CEO and juggling the nuances of life? Well, struggle no more because we have Ty Cohen in this episode, sharing his journey through the ups and downs of managing a business, family, and personal life all at once and how he still "crushes the game". Ty and I open up about the realities of business pressures and the importance of having a ‘business best friend’.  Scaling a business doesn't always mean longer hours, more hires, and an expanded product range. Shocking right? We're going to shine a light on these misconceptions and share  the Pareto principle. Are we business owners driven by our core values, ego, or the pursuit of money? We're analyzing this too. Listen in for these strategies to scale effectively, maintain balance, and set your goals on fire!