This episode is a master class in brand strategy - my guest, Gillian O'Connell currently leads brand and integrated marketing strategy for all of Microsoft's commercial business – including Microsoft Azure and Microsoft Dynamics. I learned a lot about how to think about brand strategy and its intersection with digital marketing. 
 
Gillian and I also discussed how your office space and physical environment really matters for your brand. WhenI was at amazon, I worked in a building called Wainwright - which was the last name of Amazon's first customer – and when I learned that it reinforced Amazon’s “customer obsession”. Prior to Microsoft, Gillian led the physical space redesign for Expedia's gorgeous Seattle campus.
 
You'll also hear Gillian’s insights on starting a career in brand strategy as well as insights on industries like professional services, hotels, auto and more.  
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