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Ep. 5: Bridging the Gap: Connecting Modern Integration to Business Value
Organizations are on a quest to a modern technology stack. This includes integration, which is the glue that brings it all together. Yet, selling the value of integration can get technical too quickly and hard to articulate. Understanding the business and technical benefits of integration and how they translate into business value is key to building the case for investment in this technology and in a broader digital platform.
In this episode, Shari Lava, Research Director at IDC, discusses with Emily Mui, Sr. Director, Solution Marketing at SAP, the IT and business value of integration, and how you can tie it to business objectives and measure the business impact of integration.
Speakers:
Shari Lava - Research Director, IDC
Emily Mui - Sr. Director, Product Marketing Lead For SAP Integration Suite
CTA's:
Modernize Your Integration Landscape Virtual Summit https://bit.ly/3S8UUmM
View all episodes
By The Integration Scoop PodcastOrganizations are on a quest to a modern technology stack. This includes integration, which is the glue that brings it all together. Yet, selling the value of integration can get technical too quickly and hard to articulate. Understanding the business and technical benefits of integration and how they translate into business value is key to building the case for investment in this technology and in a broader digital platform.
In this episode, Shari Lava, Research Director at IDC, discusses with Emily Mui, Sr. Director, Solution Marketing at SAP, the IT and business value of integration, and how you can tie it to business objectives and measure the business impact of integration.
Speakers:
Shari Lava - Research Director, IDC
Emily Mui - Sr. Director, Product Marketing Lead For SAP Integration Suite
CTA's:
Modernize Your Integration Landscape Virtual Summit https://bit.ly/3S8UUmM