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Ep. 5: Cassie Roma - Social media, content marketing and the power of stories
Cassie Roma is a social media guru and brand strategist who has headed up Content Marketing for some of New Zealand’s biggest brands including: Air New Zealand, ANZ Bank, The Warehouse Group, Mighty River Power and New Zealand Media & Entertainment (NZME).
She's been passionate about stories and the people behind the stories since the early days of social media.
In this episode Cassie talks about...
- launching her new company in March 2020 and how she managed to find the positives despite her well-laid plans being scuppered by Covid;
- the heartbreak of watching family and friends back home in the US struggle to cope with the crisis;
- growing up in small town USA and her gypsy soul;
- how her brother turned her onto The Facebook when it first started and how she dismissed it as a fad;
- the power of combining stories with data to connect with people;
- finding and losing her dream job;
- the danger of investing too much of your identity and self-worth in a job title;
- coming out in her 30's;
- doing a TED talk with just 48 hours notice;
- a lifehack to double your potential lifetime earnings;
- sharing the stage with Elton John in Las Vegas;
... and much more.
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By Robert TigheCassie Roma is a social media guru and brand strategist who has headed up Content Marketing for some of New Zealand’s biggest brands including: Air New Zealand, ANZ Bank, The Warehouse Group, Mighty River Power and New Zealand Media & Entertainment (NZME).
She's been passionate about stories and the people behind the stories since the early days of social media.
In this episode Cassie talks about...
- launching her new company in March 2020 and how she managed to find the positives despite her well-laid plans being scuppered by Covid;
- the heartbreak of watching family and friends back home in the US struggle to cope with the crisis;
- growing up in small town USA and her gypsy soul;
- how her brother turned her onto The Facebook when it first started and how she dismissed it as a fad;
- the power of combining stories with data to connect with people;
- finding and losing her dream job;
- the danger of investing too much of your identity and self-worth in a job title;
- coming out in her 30's;
- doing a TED talk with just 48 hours notice;
- a lifehack to double your potential lifetime earnings;
- sharing the stage with Elton John in Las Vegas;
... and much more.