In this episode, the Clean Up Crew weighs in on brands attempting to embrace the eco mindset. Inspired by a recent Tide commercial called "Cold Calls" featuring Ice-T and Stone Cold Steve Austin, the crew attempts to answer the question: What brands are truly getting eco branding and which brands are making a mess of it?

The discussion highlights brands who are living green, a few brands who pledge to be green...eventually. And a very strange story about a brand  which woke up one day and realized they were accidently green. Along the way, the crew also talks about the other side of the coin: the eco consumer and why do very few people embrace eco.