If you’ve ever felt pressured in a sales conversation—or worried that you were pressuring someone yourself—you’ll want to hear this episode. Erin and Elana dive into the messy realities of selling coaching, sharing their own horror stories and the lessons that came out of them.

Instead of following “proven” formulas that feel misaligned, they explore what it looks like to build trust, create genuine connections, and let clients make empowered choices. The conversation is candid, funny, and refreshingly real about the challenges of running a service-based business.

What you’ll hear in this episode:

Why high-pressure sales tactics don’t work for values-driven coaches

How to create renewal conversations that feel respectful and client-led

The hidden costs of starting a coaching business without financial runway—and how to give yourself more space

What to do when you feel resistance toward “industry best practices”

Why lowering the stakes (with hobbies, support systems, or mindset shifts) makes you a better coach

This episode is a must-listen if you’ve ever thought, “There has to be a better way to sell coaching than this.”

👉 Learn more and connect with Erin and Elana at besuperabound.com/coachingmixer