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Ep 5: Copywriting, Culture and Building a Business Abroad with Dominique van Werkhoven
In this episode, Sonia sits down with Dominique van Werkhoven, a London-born copywriter now based in the Netherlands, to explore the intersections of language, culture, and entrepreneurship. From growing up in a multicultural household to immersing herself in French, Dutch, and Austrian German, Dominique shares her journey of learning languages by living them.
She also opens up about co-founding The Werks, a copywriting and web development business she runs with her husband, and how they support small businesses, solopreneurs, and nonprofits in being seen, heard, and valued. Together, they discuss the realities of moving countries, the role of patience and persistence in language learning, and how technology like AI is reshaping the future of copywriting.
Key Takeaways- Immersion is key: Dominique emphasizes that the fastest way to learn a language is by living in the country and using it daily.
- Building The Works: Combining copywriting and web development creates a streamlined service for small businesses that need strategy as much as execution.
- Collaboration over transaction: Dominique values partnerships with clients, working alongside them to bring their vision to life rather than just delivering outputs.
- AI as a support tool: Rather than replacing copywriters, AI can provide inspiration and structure—human creativity and strategy remain essential.
About Dominique van Werkhoven
Dominique is a multilingual copywriter who co-founded the agency The Werks with her website developer husband Gideon. She grew up in the UK and has lived in Paris and Vienna. Currently she lives in The Netherlands with her husband and three children.
Connect with Dominique- The Werks website: thewerks.nl
- The Werks on Instagram: WeAreTheWerks
- The Werks on LinkedIn: The-Werks-NL
- Dominique on LinkedIn: Dominique-van-Werkhoven
About Sonia Kampshoff
Sonia is an experienced, multilingual digital marketing consultant focusing on Google Ads and advertising on social media. She works with small and medium-sized companies, agencies and charities across ecommerce and lead generation accounts, supporting them from strategy and planning all the way through optimisation and management.
Languages are integral to her identity and career, so much so that in September 2025 she created and hosts this podcast, telling stories of people who merge their language skills with the work they do - and inspiring many more to learn languages and build a career on these valuable soft skills.
Connect with Sonia- LinkedIn: Sonia Kampshoff
- Website: MorePerfect.Digital
- Instgram: WorkingWithLanguages
- Email: [email protected]
If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.
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By Sonia KampshoffIn this episode, Sonia sits down with Dominique van Werkhoven, a London-born copywriter now based in the Netherlands, to explore the intersections of language, culture, and entrepreneurship. From growing up in a multicultural household to immersing herself in French, Dutch, and Austrian German, Dominique shares her journey of learning languages by living them.
She also opens up about co-founding The Werks, a copywriting and web development business she runs with her husband, and how they support small businesses, solopreneurs, and nonprofits in being seen, heard, and valued. Together, they discuss the realities of moving countries, the role of patience and persistence in language learning, and how technology like AI is reshaping the future of copywriting.
Key Takeaways- Immersion is key: Dominique emphasizes that the fastest way to learn a language is by living in the country and using it daily.
- Building The Works: Combining copywriting and web development creates a streamlined service for small businesses that need strategy as much as execution.
- Collaboration over transaction: Dominique values partnerships with clients, working alongside them to bring their vision to life rather than just delivering outputs.
- AI as a support tool: Rather than replacing copywriters, AI can provide inspiration and structure—human creativity and strategy remain essential.
About Dominique van Werkhoven
Dominique is a multilingual copywriter who co-founded the agency The Werks with her website developer husband Gideon. She grew up in the UK and has lived in Paris and Vienna. Currently she lives in The Netherlands with her husband and three children.
Connect with Dominique- The Werks website: thewerks.nl
- The Werks on Instagram: WeAreTheWerks
- The Werks on LinkedIn: The-Werks-NL
- Dominique on LinkedIn: Dominique-van-Werkhoven
About Sonia Kampshoff
Sonia is an experienced, multilingual digital marketing consultant focusing on Google Ads and advertising on social media. She works with small and medium-sized companies, agencies and charities across ecommerce and lead generation accounts, supporting them from strategy and planning all the way through optimisation and management.
Languages are integral to her identity and career, so much so that in September 2025 she created and hosts this podcast, telling stories of people who merge their language skills with the work they do - and inspiring many more to learn languages and build a career on these valuable soft skills.
Connect with Sonia- LinkedIn: Sonia Kampshoff
- Website: MorePerfect.Digital
- Instgram: WorkingWithLanguages
- Email: [email protected]
If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.