In the final episode of this season, we switch things up a little bit. You've heard from a range of media professionals, so now, instead of someone IN the media, Julie chats with Dr Jo Lukins who regularly pitches TO the media. Dr Jo is a psychology consultant, author and speaker, who since launching her first book has successfully generated an impressive amount of media coverage to grow her personal brand credibility as an expert in her field, promote her book and grow her client base. She started with no media knowledge, and set off to learn the basic skills to Create HER own PR, so tune in and see how she did it!