Many people think creativity means total freedom. But in reality, some of the best ideas come from working withinlimits. In this episode, Donal Thompson explores how constraints — like tight budgets, short deadlines, or unusual rules — can actually boost innovation.Learn why your team may be more creative when the box is smaller, and discover fun challenges you can try right away to spark better thinking.

🧠 Discover the surprising power of boundaries in creative work — injust 5 minutes of clear English.