Nearly, half of all businesses fail in the first five years. Not the sort of odds you'd want to hear from your doctor. Yet many New Zealanders still blindly take their first step towards financial ruin without ever considering the possibility of a business plan. Murray Phillips, of www.insightca.nz and our first ever guest on the podcast, breaks down the fundamentals of what makes a good business great and the bottom line every owner needs to know before it's too late.