In this episode, Alexandra Biron takes us through her journey from a family rooted in community and volunteerism to a career in Corporate Purpose & Sustainability. She shares how the field has evolved to encompass Indigenous reconciliation, and environmental sustainability, highlighting the competitive advantage and talent attraction benefits of purpose-driven work.

Alexandra and Julia dive into key challenges in corporate responsibility, including the need for transparency, impact measurement, and ensuring commitments translate into meaningful action rather than just a PR exercise. They explore how organizations can create inclusive spaces for Indigenous Peoples, the importance of reconciliation strategies, and how businesses can lead with education, intention, and Indigenous leadership.

They also discuss mental health in the workplace, the role of social media in corporate accountability, and the need for broader representation of Indigenous and Black histories in Canadian content. Alexandra shares her work with Indigenous organizations and offers insights on meaningful community engagement.

The episode wraps up with a heartfelt discussion on passion, storytelling, and the power of learning from diverse experiences. Alexandra and Julia reflect on the impact of sharing stories, shifting perspectives, and leading with heart in the journey toward meaningful change.