When it comes to losing weight, most people look for “fool proof” diet plans that promise success without decision-making. When these highly-structured plans don’t work, we blame the plan. Shifting blame to the plan allows our primitive brain to emotionally insulate ourselves from feelings of failure. This natural inclination to avoid feelings of failure undermines weight loss efforts by removing the trial and error process, which is necessary to achieve success. This podcast discusses how this fear of failure may be undermining your weight loss efforts.