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Every sport lives off the enthusiasm of its fans. Over the past years, we saw a shift in how we experience sports events. In this episode, John Sullivan welcomes an expert on this topic: Fred Baker, IBM UKI Garage and Sports Lead. Learn how IBM created a personalised, real-time virtual fan experience for Wimbledon, Saint Andrews and other sports events with the help of AI.
By eXperience CafeEvery sport lives off the enthusiasm of its fans. Over the past years, we saw a shift in how we experience sports events. In this episode, John Sullivan welcomes an expert on this topic: Fred Baker, IBM UKI Garage and Sports Lead. Learn how IBM created a personalised, real-time virtual fan experience for Wimbledon, Saint Andrews and other sports events with the help of AI.