Tech CEOs invest obsessively in product, engineering, and go-to-market. Almost none invest in CEO visibility. In this episode, Justin breaks down four real case studies from tech companies—healthcare software, enterprise software, education technology, and estate planning—where CEO visibility drove a $2B+ exit, a $6B IPO, 133% growth in comments per post, and 156% quarterly engagement growth. Plus: the four mindset shifts that separate leaders who build real audiences from those who quit in month three.

What You’ll Learn:

• Why 81% of B2B buyers already have a preferred vendor before the first sales call
• The three mistakes tech CEOs make on LinkedIn (and what to do instead)
• How a PE-backed software CEO went from 5 posts/year to 240/year — then sold for $2B+
• Why an enterprise software CEO posted LESS and saw +71% impressions and a $6B IPO
• How polarizing leadership opinions became the best recruiting tool for an edtech CEO
• The four-pillar content framework: 40% industry, 30% leadership, 20% company, 10% personal
• Why company promotion should be 20% or less of what you post