Nate Gana and Hannah Hanley discuss the spirits industry, recent news like the Surgeon General's warning about the health risks of alcohol, and their New Year's celebrations. They also touch on trends in smoking and vaping. Nate and Hannah discuss the recent proposed regulations on warning labels for alcoholic beverages and their potential impact on the industry. They also make predictions for the future of the industry, including the growth of tequila, the importance of packaging and pricing, and the rise of brands with authenticity and history.