"Hire better people".

That advice, in last-mile delivery, is readily offered as a cure-all to right an unsteady ship.  Aside from being a meaningless suggestion (Better how?  Where can I find them?), following this advice is as sensible as purchasing a car based on its paint job; that's not, ultimately, where the value lies.

In this episode, Jim Royce unpacks the hiring myth that’s quietly undermining DSPs and last-mile operators everywhere.

With two decades of operational leadership and battle-tested wisdom, Jim makes the case that good people are made, not found—and shows you exactly how to build systems that create accountability, not just hope for it.

We cover:

• Why hiring "better" is a trap
• How process trumps personality in the long run
• The real economics of labor churn in last mile
• What makes your culture "sticky"—and what makes it evaporate
• A smarter way to assess, retain, and grow your team

If you've ever been burned by a promising hire—or think your team could run better “if only you had the right people”—this one’s for you.

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