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Ep 5: How do I design incrementality studies if I’m just a small brand, but want to grow thoughtfully?
In this episode we describe how to design an experiment to study the effectiveness of your marketing. Specifically we’ll talk about when how how to use incrementality and how that fits in to when you should deploy a certain type of measurement.
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.
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By Measurement TalksIn this episode we describe how to design an experiment to study the effectiveness of your marketing. Specifically we’ll talk about when how how to use incrementality and how that fits in to when you should deploy a certain type of measurement.
Our promise to you: Every episode will have actions you take back to your business
Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood.
Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.