Allyship – the act of advancing the interests of marginalised groups – is an oft-overlooked step in fighting bias in the workplace. As well as being a lifelong marketer, Toni Allen, Executive Director of Strategic Marketing & Engagement at the Institution of Engineering and Technology (IET), has been a staunch supporter of the diversity and inclusion agenda. She describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.