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Episode 05: Landing Coca-Cola – When Preparation Meets Opportunity

In this episode, Sam Parvin reflects on her first music supervision project with Coca-Cola, which involved a partnership with Spotify. She was tasked with launching "52 Songs of Happiness," a campaign featuring independent musicians worldwide. The goal was to curate songs about happiness, aligning with Coca-Cola’s brand, and launch one song each week on Spotify. The campaign was part of a larger effort to help Spotify expand globally.

Sam discusses the success of the campaign, noting that while some artists benefited from exposure and revenue, the project also contributed to Coca-Cola’s strategy of acquiring music assets.

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