The Digital Formula

Ep. 5 - Lean User Experience: Larry Marine

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In this episode of the podcast we are talking about "Lean User Experience" and how you can include it in your solution designs and architectures.


Larry Marine's Background:

  • 34 years of experience in user experience research
  • Learned from Dr. Don Norman, father of user experience
  • Worked in healthcare, e-commerce, enterprise, web apps
  • Authored "Disruptive Research" book on user-centered design methods

    • User Experience Design vs. User Interface Design:

    • UX is broader, encompasses UI
    • UX focuses on solving user problems, understanding human psychology and behaviors
    • UI focuses on visual aspects, like interior design in a house metaphor

      • Importance of UX:

      • User research redefines problems users are trying to solve
      • Users want desired outcomes, not just features
      • Example: ProFlowers website organized by occasion, revolutionized online florist
        • industry

        Collaboration with Business Process Modelers:

        • Collaborates with process modelers and business leaders
        • Helps fine-tune solutions based on user insights
        • Identifies new solution approaches based on observed problems

          • Setting up User Research:

          • Initial observations to get a big picture
          • Interviews for deeper insights, understanding workarounds
          • Collaborative approach with users, business stakeholders, and process modelers

            • Applicability to Customer Experience:

            • Lessons applicable to both employee and customer experience
            • Streamline employee journeys to make tasks easier

              •  

              Larry can be reached at [email protected], or on LinkedIn here: https://www.linkedin.com/in/larrymarine/. His book "Disruptive Research" is available on Amazon here: https://www.amazon.com/Disruptive-Research-Discover-Revolutionary-Innovations-ebook/dp/B0CGHCSVBB.


              Please reach out to us by sending an email to ⁠podcast@⁠leanscaledarchitects.com

              :-)

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              The Digital FormulaBy LSA Digital