<p>Coming back from a number of unsuccessful decisions, Michael is pivoting the business once again. And it is all about reading the customer, something very few builders of software are good at doing. Does he succeed, or does he fail...or at this point does he even care?</p>

<p>Music by Sun El Musician - Insimbi</p>

Coming back from a number of unsuccessful decisions, Michael is pivoting the business once again. And it is all about reading the customer, something very few builders of software are good at doing. Does he succeed, or does he fail...or at this point does he even care? Music by Sun El Musician - Insimbi

Ep 5: Mike Pedersen and the constant pivots.

These are the first-hand stories of Startup founders in Africa, both African and international, and the unromanticized madness that goes into this amazing but demanding continent.

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Ep 5: Mike Pedersen and the constant pivots.

Ep 5: Mike Pedersen and the constant pivots.