In this episode, I’m breaking down the difference between building a personal brand and creating a faceless, luxury-style jewellery brand. I talk about why personal brands usually grow faster on social media, how being the face of your brand can build trust and connection with your audience, and what actually works best when you’re just starting out. Whether you're a jewellery maker, creative business owner, or someone trying to build an online presence, this episode will help you figure out what kind of brand fits you, and why that decision matters long-term.