For the first time in history, granular personalization of products and services can take place at scale, enabling people to get exactly what they want. This episode is about the innovations that made it possible for stores to know and anticipate what we want.

You’ll hear from Jenny Fleiss (Cofounder of Rent the Runway and JetBlack), Amy Lauer (Senior VP at Sephora), Lou Montulli (Inventor of the Web Cookie), Scott Case (Founding CTO of Priceline), Thomas Parkinson (Cofounder of Peapod), Robert Chatwani (CMO at Atlassian), Matt Lawson (VP of ads marketing at Google), Jon Alferness (VP of growth & marketplace at Lyft), and Brian McCullough (Host of the Internet History podcast).