I was very comfy using user personas to get a clear vision of who will use the product, the interface, and focus on making visuals based on the insights through these personas. But I found better Jobs Stories for bigger projects, in this article I explain why you should focus on Jobs Stories instead of Personas.
 
- Jobs-to-be-Done <a href="https://www.intercom.com/books/jobs-to-be-done">ebook from Intercom</a> 
- <a href="https://medium.com/design-by-andres/personas-vs-jobs-stories-which-one-for-product-design-cd43638356dc">Article version of this episode</a>

I was very comfy using user personas to get a clear vision of who will use the product, the interface, and focus on making visuals based on the insights through these personas. But I found better Jobs Stories for bigger projects, in this article I explain why you should focus on Jobs Stories instead of Personas. - Jobs-to-be-Done ebook from Intercom - Article version of this episode

I was very comfy using user personas to get a clear vision of who will use the product, the interface, and focus on making visuals based on the insights through these personas. But I found better Jobs Stories for bigger projects, in this article I explain why you should focus on Jobs Stories instead of Personas.
 
- Jobs-to-be-Done <a href="https://www.intercom.com/books/jobs-to-be-done" rel="noopener noreferrer">ebook from Intercom</a>&nbsp;
- <a href="https://medium.com/design-by-andres/personas-vs-jobs-stories-which-one-for-product-design-cd43638356dc" rel="noopener noreferrer">Article version of this episode</a>

Ep. 5 — Personas vs Jobs Stories. Which one for product design?

This is a podcast about Digital Products, UI and UX design, thoughts about Product Design in general.

Share Ep. 5 — Personas vs Jobs Stories. Which one for product design?

Sign up to save your podcasts

Ep. 5 — Personas vs Jobs Stories. Which one for product design?

Ep. 5 — Personas vs Jobs Stories. Which one for product design?