The ChangeOver Podcast host Greg Linnemanstons sits down with Director of RevOps, Rick Kranz, to reveal how CRM automation transforms industrial sales processes. Discover why so many leads fall through the cracks with traditional B2B sales methods, and how automation can seal the gaps, improve efficiency, and drive more revenue without overwhelming your team.

Episode Highlights:

• How Rick went from running a sales team to becoming a RevOps expert: 00:01:15
• Key benefits of automating sales processes in B2B: 00:05:41
• Tools and platforms driving automation in today’s industrial landscape: 00:12:07
• Practical advice for B2B teams on implementing sales automation: 00:13:28

Dig into the details with Greg and Rick to start identifying and fixing the holes in your industrial sales processes — and start making the most of every sales lead.

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Rick Kranz: https://www.linkedin.com/in/rickkranz/

Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/

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