This conversation explores the journey of personal fitness, the importance of comfort in workout environments, and the transformative power of structure and discipline in life. The speakers discuss their experiences with sports, communication challenges, and the role of mentorship and accountability in personal growth. In this conversation, William Johnson and Keith Cox explore the importance of feedback, mentorship, and structure in personal and professional growth. They discuss the value of early mornings, the journey of incremental improvement, and the significance of building cohesive team structures. The dialogue emphasizes the need for critical thinking in leadership and addresses the fear of change that often holds people back from pursuing their goals. Ultimately, they highlight the joy found in the process of self-improvement and the importance of striving to be better than average.