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EP 5 - Sometimes to Win, You Have to Admit You've Lost
What should you do when things start to look bleak? When Michael and Cherita Rice started Mad Priest Coffee Roasters in 2015, they didn’t anticipate facing so many bumps in the road. In this episode, we talked to Michael and Cherita about how a surprising messaging strategy saved the business when it looked like the end, and how even failure isn’t always the end of the journey.
Brought to you by CO.STARTERS
Produced by Connversa
Music by bad snacks
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By CO.STARTERSWhat should you do when things start to look bleak? When Michael and Cherita Rice started Mad Priest Coffee Roasters in 2015, they didn’t anticipate facing so many bumps in the road. In this episode, we talked to Michael and Cherita about how a surprising messaging strategy saved the business when it looked like the end, and how even failure isn’t always the end of the journey.
Brought to you by CO.STARTERS
Produced by Connversa
Music by bad snacks