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Ep. 5 - Specialisation is the key to differentiation - Lisa Schurter - Brand Maker
In this episode Lisa explains how Reebok and separated themselves from Nike by not competing in their space. They had a conscious decision to align their brand with Cross Fit.
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By Nathan AnibabaIn this episode Lisa explains how Reebok and separated themselves from Nike by not competing in their space. They had a conscious decision to align their brand with Cross Fit.