3 Step Client Life-cycle System

This system allowed me to book over 6-figures in 90 days by inspiring over 50 women to join my group coaching program.

This system was designed to move a cold prospect who has no idea who you are, into a paying client who raves about you to their friends. Other systems out there are too complicated, so this rinse-and-repeat system is just 3 simple steps. Once implemented, it's an easy way to bring in money.

Step 1 – Attract

You need to attract new leads into your business, specifically by getting them on your mailing list. This way you have easy access to them to move them through the rest of the client life-cycle.

Example – The best way to do this is by sending traffic (discussed in episode 3) to a free offer, and in exchange for the free offer they give you their email address.

Step 2 – Nurture

Somebody new to you might not be ready just yet with an offer. You want to nurture that relationship, establish yourself as an authority and as a real human that they can know, like and trust.

Example – A Facebook Group is like another email list that is much more engaged. FB groups are two-way conversations where you can nurture the hell out of your prospects there.

Step 3 – Convert

Once they're ready and you have a relationship with them, now you can and should make an offer. The only way to make sales is to make an offer.

Example – I like doing this with phone calls or with webinars. An automated webinar actually nails all three of these steps for you.

TODAY'S ACTION STEP:

• Identify which step your business is missing or which one you could strengthen. If there's more than one, just pick one and implement it. First things first, and take it one step at a time.