You already know that to build a highly-profitable company, you need to continue selling more to the new customers you attract. But how and when should we offer more products without being pushy and making our new customers feel like we see them as our personal ATM machine?

It all comes down to the strategy you implement after their first purchase. When you are offering a new product to your customers, they should feel it comes from a place that makes sense to them to keep buying from you.

So, today we are talking all about upsells and cross-sells. We will discuss:

1. What they are
2. What’s the difference between the two
3. When to offer them
4. Best practices

The worst thing you can do is to offer the wrong product at the wrong time, and with today’s episode we will draw the perfect strategy to increase our revenue and profits by selling more to the customers we already have.