The data you choose to include in a presentation can make or break that presentation's success, says Tim Calkins, award-winning marketing professor at Northwestern University's Kellogg School of Management and author of the recently published book, "How To Wash a Chicken: Mastering the Business Presentation." In this episode, Tim explains why some data types are dangerous, how to avoid common data presenting traps, and how to unlock the power of numbers to tell memorable, compelling stories in the context of business presentations.

Interviewed by Abe Lubetkin.