In this episode, I interview Avital Bayer and Yarin Weltsman of HiPitched, a global agency, with headquarters in Jerusalem, a branding and strategic agency that are so good at what they do, they were able to launch a Cannabis Strategy company as well, based on their own research and talents.

This episode, they discuss how they map industries for market research, and they ask the questions like is your brand a a seamless experience from website to social media, is it gender neutral, and does it have scientific evidence to back it up.