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In this episode we’re joined by Troy Cogburn, Vice President for Enrollment and Marketing at Manhattanville University in Purchase, New York. Manhattanville recently transformed from a “college” to a “university” and is laying the groundwork for new pathways to graduate programs for undergraduate students. Manhattanville caters to a broad spectrum of academic and professional interests across more than 70 graduate and certificate programs, ranging from business management to biomedical sciences – and we’re here to talk about Manhattanville’s place in the future of private university graduate education.
Guest Name: Roy Cogburn, Vice President for Enrollment and Marketing at Manhattanville University
Guest Bio: Since joining the Manhattanville College community as the Vice President for Enrollment and Marketing in August 2021, Troy Cogburn has overseen a 47% increase in new student enrollment and has increased the academic student profile from a grade point average of 3.1 to 3.3. He is an accomplished enrollment professional who has worked with undergraduate, graduate, nursing, transfer, military and veteran students, and adult learners. In recognition of his enrollment success, Troy was recognized by the Business Council of Westchester as a 40 under 40 Rising Star in September 2023.
A staunch advocate for underserved, underrepresented, and undervalued students, Troy has spent over a decade working with professional development organizations that believe in expanding the access and opportunity for students such as the New York Commission for Independent Colleges and Universities, the National Association for College Admissions Counseling, and the New York State Transfer and Articulation Association for whom he served as President during the 2019-20 year.
Troy welcomes the opportunity to think creatively and critically with a team of professionals to attract students from all socio-economic, geographic, ethnic, and gender backgrounds to Manhattanville University with a desire to excel, while continuing to advocate for the non-traditional student populations who represent some of the most vulnerable students in higher education.
Guest Social Handles:
LinkedIn
X (Twitter)
- - - -
Connect With Our Host:
Dr. Ray Lutzky
https://www.linkedin.com/in/lutzky/
About The Enrollify Podcast Network:
Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode we’re joined by Troy Cogburn, Vice President for Enrollment and Marketing at Manhattanville University in Purchase, New York. Manhattanville recently transformed from a “college” to a “university” and is laying the groundwork for new pathways to graduate programs for undergraduate students. Manhattanville caters to a broad spectrum of academic and professional interests across more than 70 graduate and certificate programs, ranging from business management to biomedical sciences – and we’re here to talk about Manhattanville’s place in the future of private university graduate education.
Guest Name: Roy Cogburn, Vice President for Enrollment and Marketing at Manhattanville University
Guest Bio: Since joining the Manhattanville College community as the Vice President for Enrollment and Marketing in August 2021, Troy Cogburn has overseen a 47% increase in new student enrollment and has increased the academic student profile from a grade point average of 3.1 to 3.3. He is an accomplished enrollment professional who has worked with undergraduate, graduate, nursing, transfer, military and veteran students, and adult learners. In recognition of his enrollment success, Troy was recognized by the Business Council of Westchester as a 40 under 40 Rising Star in September 2023.
A staunch advocate for underserved, underrepresented, and undervalued students, Troy has spent over a decade working with professional development organizations that believe in expanding the access and opportunity for students such as the New York Commission for Independent Colleges and Universities, the National Association for College Admissions Counseling, and the New York State Transfer and Articulation Association for whom he served as President during the 2019-20 year.
Troy welcomes the opportunity to think creatively and critically with a team of professionals to attract students from all socio-economic, geographic, ethnic, and gender backgrounds to Manhattanville University with a desire to excel, while continuing to advocate for the non-traditional student populations who represent some of the most vulnerable students in higher education.
Guest Social Handles:
LinkedIn
X (Twitter)
- - - -
Connect With Our Host:
Dr. Ray Lutzky
https://www.linkedin.com/in/lutzky/
About The Enrollify Podcast Network:
Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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