In this episode we discuss how you can turn your aspirational vision statement into a reliable operational compass for your business. 

 Welcome to episode 5. Show notes can be found online at PowerUpYourTeam.com/5

 Your vision statement serves as your guidepost and speaks to the hearts and minds of your employees.  For your suppliers and other stakeholders, it’s a convincing testament to your ambition and focus. 

 Maybe your 5-year vision is to:

·       become the go-to resource for your services in your industry

·       be the most trusted business partner in your niche market 

·       emerge as a recognized brand in a new geographic area 

It is the qualitative part of the vision statement that captures attention and solicits followership. 

But how do you know you are on a reliable path towards achieving your vision?

What do descriptions such as “strong brand”, “go-to-resource” or “trusted business partner” translate into from an operational perspective?

• To measure brand recognition, you can measure social media engagements, web site traffic or even speaking engagements. 
• To gage a level trust, you can measure your client’s willingness to recommend, their repurchase intention, or, operational measures such as on-time delivery.

By defining the financial and operational underpinnings for your vision statement you can elevate it from a nice-to-have to a primary management instrument. 

There are four groups of metrics you can use to define your future state: 

Go to www.powerupyourteam.com/5 to learn more.