In this week's episode, Mark Brigman chats with Eric West, Cofounder of Explorers’ Lab. How should business leaders be thinking about innovation and the best ways to leverage the capabilities of other organizations? Eric shares his past experiences in working with Ford, Darpa, and others to frame up his recommendations to this question. Mark and Eric discuss co-creation and the need for it in today’s hyper-competitive business environment. They also add some words of wisdom, "You don’t get alignment, you discover alignment." After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!