The ERG Movement

EP #50| When Culture Meets Strategy: Lessons from MJ’s Global ERG Playbook


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Meet MJ, a Cultural Architect Driving Change Through ERGs.


In this episode, we sit down with Michelle Jordan (MJ), a seasoned ERG leader with 20+ years in corporate America and a track record of transforming workplaces into inclusive and impactful spaces. From founding her first ERG in 2001 to driving global ERG strategy at Nike and beyond, MJ’s journey is packed with insights and lessons for anyone passionate about the power of community at work.


MJ shares how her team tackled challenges like high attrition rates among new hires, created signature programs like Wake Up with Ben to support Black employees during the height of the pandemic, and used ERG data to spark real policy changes. She also reveals how to structure large ERG committees, make strategic use of budgets, and craft compelling asks for senior leadership to drive lasting impact.


Whether you’re curious about building global ERG chapters, centering intersectionality, or redefining ERG programming for real ROI, MJ’s candid advice will leave you inspired and ready to lead.

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The ERG MovementBy The ERG Movement